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Campaign Levi's Embrace

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...jeans do not have to be worn in a conventional manner.

How often are jeans worn on a daily basis? For many, jeans are the go-to choice, practically a daily uniform. They’re so embedded in routine that it’s not unusual to fall asleep in them or find them scattered across the bed after a shower. Some people even change their jeans multiple times a day, whether for comfort, mood, or simply to switch up the color.

Undoubtedly, jeans are an essential part of the wardrobe, and many people can likely relate to the close connection formed with them.

 

Model Maxim